Kaizer Chiefs Game

The game is accessible to all app users, with a particular focus on Kaizer Chiefs fans. Users can select their “player” from the current team roster displayed as playing cards and compete in soccer/football matches against other players.

BRIEF:

Creating a game within the app where players can select a team member from the current roster representing members of their team, and then engage in a mobile soccer game featuring the current players.

Challenge

The challenge is to design with the understanding that Kaizer Chiefs is a globally recognised soccer team, requiring strict adherence to their CI guide. I aim to incorporate their unique patterns as a visual element while creatively utilising the brand’s limited color palette. Additionally, I plan to develop a “dark themed” game, ensuring it remains accessible to all users despite the constraints.

Solution

I used their pattern as an overlay for depth, added yellow for standout elements, and incorporated blue from their away jerseys for a fresh look, resulting in a nicely displayed dark theme.

Using the team members as playing cards gave the game a nice visual aspect.

Typography

Heading: Rufina

Body: Helvetica 

The quick brown fox jumps over a lazy dog

The quick brown fox jumps over a lazy dog

Colour Palette

Playing Cards